CEO & Founder

Pepe Bastón

José "Pepe" Bastón is a renowned producer with an illustrious career spanning over three decades in the Spanish-language content industry. His strategic leadership and business acumen were instrumental in Televisa's global dominance, overseeing content and sales divisions. In 2018, Bastón founded ELEFANTEC GLOBAL to cater to the growing Latino audiences worldwide, leveraging his expertise in developing and distributing top-notch content across various genres and formats to over 170 countries. Married to Eva Longoria, he continues to be an influential figure in the industry.

Experienced Media & Entertainment Executives

Carlos Sandoval

25+ years of industry experience, specializing in content acquisition, licensing & co-productions negotiations, on-demand platform management, and production.

Toño Alonso

VP Operations
Over 20 years of experience in the industry, with expertise in end-to-end cross-value chain integration, specifically content strategy, content development, business development, operations, production & distribution.

Hugo Tapia

Head of Business Development
Experienced business leader and media executive with a strong network in the entertainment industry. Expertise in sales, licensing, and deal-making of IP assets in music, sports, film, and TV.

Versatile & Efficient Production/ Development Team

Mauricio Argüelles

Head of Film Development and Production
Over 10 years of experience in film development and production. Responsible for script development, implementing production plan and scheduling, as well as managing production teams; also, oversight of post production processes until delivery.

Cesar Rodríguez

Head of Film Development and Production
Over 14 years of experience in content development and 10 years in film production. Responsible of management and oversight of writers’ rooms and content delivery to clients. Also manages production calendars and team assembly as well as post production processes until final delivery.


Content Director
More than 15 years as a screenwriter on Latin American television. Cross-cutting experience in the creative process and leadership in content development from genesis to premiere, both in original projects and adaptations.

Melissa Palazuelos

Writer – Creative team
16-year experience in the development of television and feature film screenplays; has provided writing services to production companies around the world, focusing on the Latin-American market.

Streamlined Administration, Finance, & Legal Support

Juan Carlos Sandi

Director of Finance and Administration
20-year career in Media & Entertainment with experience in the administrative and financial fields in the development, production, and distribution of audiovisual content.

Francisco Fernández

Head Legal Counsel
22 year experience in intellectual property, copy rights, and entertainment law, participating in the negotiation and drafting of content and/or intellectual property acquisition agreements, contracts related to the production of audiovisual works, and to the distribution and sales of audiovisual contents.

Edith Sariñana

Administrative Manager
6-year career in administrative areas in the Media and Entertainment industry, specifically in Streaming and Television Content.

Alfonso Sánchez

10-year experience in accounting, taxes, and administrative areas. Specialist in preparation and presentation of Financial Statements, calculation and presentation of federal and local taxes, as well as the accounting and fiscal optimization of economic resources.