CEO & Founder

Pepe Bastón
Pepe BastónCEO

José "Pepe" Bastón is a renowned producer with an illustrious career spanning over three decades in the Spanish-language content industry. His strategic leadership and business acumen were instrumental in Televisa's global dominance, overseeing content and sales divisions. In 2018, Bastón founded ELEFANTEC GLOBAL to cater to the growing Latino audiences worldwide, leveraging his expertise in developing and distributing top-notch content across various genres and formats to over 170 countries. In his stage as an entrepreneur, he continues to be an influential figure in the industry.

Pepe Bastón

José "Pepe" Bastón is a renowned producer with an illustrious career spanning over three decades in the Spanish-language content industry. His strategic leadership and business acumen were instrumental in Televisa's global dominance, overseeing content and sales divisions. In 2018, Bastón founded ELEFANTEC GLOBAL to cater to the growing Latino audiences worldwide, leveraging his expertise in developing and distributing top-notch content across various genres and formats to over 170 countries. In his stage as an entrepreneur, he continues to be an influential figure in the industry.

Experienced Media & Entertainment Executives

Carlos Sandoval
Carlos SandovalCFO

25+ years of industry experience, specializing in content acquisition, licensing & co-productions negotiations, on-demand platform management, and production.

Carlos Sandoval

25+ years of industry experience, specializing in content acquisition, licensing & co-productions negotiations, on-demand platform management, and production.

Toño Alonso
Toño AlonsoVP Operations

Over 20 years of experience in the industry, with expertise in end-to-end cross-value chain integration, specifically content strategy, content development, business development, operations, production & distribution.

Toño Alonso

Over 20 years of experience in the industry, with expertise in end-to-end cross-value chain integration, specifically content strategy, content development, business development, operations, production & distribution.

Hugo Tapia
Hugo TapiaHead of Business Development

Experienced business leader and media executive with a strong network in the entertainment industry. Expertise in sales, licensing, and deal-making of IP assets in music, sports, film, and TV.

Hugo Tapia

Experienced business leader and media executive with a strong network in the entertainment industry. Expertise in sales, licensing, and deal-making of IP assets in music, sports, film, and TV.

Versatile & Efficient Production/Development Team

Mauricio Argüelles
Mauricio ArgüellesHead of Film Development and Production

Over 10 years of experience in film development and production. Responsible for script development, implementing production plan and scheduling, as well as managing production teams; also, oversight of post production processes until delivery.

Mauricio Argüelles

Over 10 years of experience in film development and production. Responsible for script development, implementing production plan and scheduling, as well as managing production teams; also, oversight of post production processes until delivery.

Cesar Rodríguez
Cesar RodríguezHead of Film Development and Production

Over 14 years of experience in content development and 10 years in film production. Responsible of management and oversight of writers' rooms and content delivery to clients. Also manages production calendars and team assembly as well as post production processes until final delivery.

Cesar Rodríguez

Over 14 years of experience in content development and 10 years in film production. Responsible of management and oversight of writers' rooms and content delivery to clients. Also manages production calendars and team assembly as well as post production processes until final delivery.

Luis Mariani
Luis MarianiContent Director

More than 15 years as a screenwriter on Latin American television. Cross-cutting experience in the creative process and leadership in content development from genesis to premiere, both in original projects and adaptations.

Luis Mariani

More than 15 years as a screenwriter on Latin American television. Cross-cutting experience in the creative process and leadership in content development from genesis to premiere, both in original projects and adaptations.

Melissa Palazuelos
Melissa PalazuelosWriter – Creative team

16-year experience in the development of television and feature film screenplays; has provided writing services to production companies around the world, focusing on the Latin-American market.

Melissa Palazuelos

16-year experience in the development of television and feature film screenplays; has provided writing services to production companies around the world, focusing on the Latin-American market.

Streamlined Administration, Finance, & Legal Support

Juan Carlos Sandi
Juan Carlos SandiDirector of Finance and Administration

20-year career in Media & Entertainment with experience in the administrative and financial fields in the development, production, and distribution of audiovisual content.

Juan Carlos Sandi

20-year career in Media & Entertainment with experience in the administrative and financial fields in the development, production, and distribution of audiovisual content.

Francisco Fernández
Francisco FernándezHead Legal Counsel

22 year experience in intellectual property, copy rights, and entertainment law, participating in the negotiation and drafting of content and/or intellectual property acquisition agreements, contracts related to the production of audiovisual works, and to the distribution and sales of audiovisual contents.

Francisco Fernández

22 year experience in intellectual property, copy rights, and entertainment law, participating in the negotiation and drafting of content and/or intellectual property acquisition agreements, contracts related to the production of audiovisual works, and to the distribution and sales of audiovisual contents.

Edith Sariñana
Edith SariñanaAdministrative Manager

6-year career in administrative areas in the Media and Entertainment industry, specifically in Streaming and Television Content.

Edith Sariñana

6-year career in administrative areas in the Media and Entertainment industry, specifically in Streaming and Television Content.

Alfonso Sánchez
Alfonso SánchezAccountant

10-year experience in accounting, taxes, and administrative areas. Specialist in preparation and presentation of Financial Statements, calculation and presentation of federal and local taxes, as well as the accounting and fiscal optimization of economic resources.

Alfonso Sánchez

10-year experience in accounting, taxes, and administrative areas. Specialist in preparation and presentation of Financial Statements, calculation and presentation of federal and local taxes, as well as the accounting and fiscal optimization of economic resources.